Browsing by Author Oliveira, Diogo Matos dos Santos de Magalhães
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| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 29-Nov-2019 | Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club | Oliveira, Diogo Matos dos Santos de Magalhães | Master Thesis | Open Access |