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| Data | Título | Autor(es) | Tipo | Acesso |
| 2014 | A data-driven approach to predict the success of bank telemarketing | Moro, S.; Cortez, P.; Rita, P. | Artigo | Acesso Aberto |
| 2018 | A decision support system framework to track consumer sentiments in social media | Nave, M.; Rita, P.; Guerreiro, J. | Artigo | Acesso Aberto |
| 2023 | Discovering ethnic minority business research directions using text mining and topic modelling | Moro, S.; Pires, G.; Rita, P.; Cortez, P.; Ramos, R. F. | Artigo | Acesso Aberto |
| 2019 | Discovering the patterns of online reviews of hostels in Beijing and Lisbon | Brochado, A.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2018 | A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing | Moro, S.; Cortez, P.; Rita, P. | Artigo | Acesso Aberto |
| 2023 | Dress with finesse: Why people wear clothes with logos | Coco, C.; Ramos, R. F.; Rita, P.; Fortes, N. | Artigo | Acesso Embargado |
| 2005 | O e-mail e o marketing de permissão | Fortes, N.; Rita, P. | Artigo | Acesso Aberto |
| 2014 | The effects of social network sites on brand awareness and attitude | Souto, D.; Salgueiro, M.F.; Rita, P. | Objecto de Conferência | Acesso Aberto |
| 2015 | An exploratory study into the determinants of adoption of mobile TV services: an integrated value perspective | Borges, M. S.; Rita, P.; Pagani, M. | Artigo | Acesso Embargado |
| 2015 | Exploring backpackers' perceptions of the hostel service quality | Brochado, A.; Rita, P.; Gameiro, C. | Artigo | Acesso Embargado |
| 2018 | Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pages | Pinto, L.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M. | Objecto de Conferência | Acesso Aberto |
| 2018 | Factors determining player drop-out in Massive Multiplayer Online Games | Lebres, I.; Rita, P.; Moro, S.; Ramos, P. | Artigo | Acesso Aberto |
| 2018 | Factors influencing hotels’ online prices | Moro, S.; Rita, P.; Oliveira, C. | Artigo | Acesso Aberto |
| 2016 | Forecasting tomorrow’s tourist | Moro, S.; Rita, P. | Artigo | Acesso Aberto |
| 2017 | A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features | Moro, S.; Cortez, P.; Rita, P. | Artigo | Acesso Aberto |
| 2019 | From institutional websites to social media and mobile applications: a usability perspective | Ramos, R.; Rita, P.; Moro, S. | Artigo | Acesso Aberto |
| 2022 | Global research trends in consumer behavior and sustainability in e-commerce: A bibliometric analysis of the knowledge structure | Rita, P.; Ramos, R. F. | Artigo | Acesso Aberto |
| 2011 | Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising | Ferreira, P.; Rita, P.; Rosa, P.; Oliveira, J.; Gamito, P.; Santos, N.; Soares, F.; Sottomayor, C. | Artigo | Acesso Aberto |
| 2016 | High tech meets high touch in upscale hotels | Brochado, A.; Rita, P.; Margarido, A. | Artigo | Acesso Aberto |
| 2023 | How the response to service incidents change customer–firm relationships | Coelho, P. S.; Rita, P.; Ramos, R. F. | Artigo | Acesso Aberto |
