Browsing by Author Bilro, R. G.
Showing results 35 to 39 of 39
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| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2023 | A study of the impact of masstige strategies on brand coolness and brand happiness | Sauter, V.; Bilro, R. G.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2023 | A systematic review of customer behavior in business-to-business markets and agenda for future research | Bilro, R. G.; Loureiro, S. M. C.; Souto, P. | Article | Open Access |
| 2021 | Virtual reality and gamification in marketing higher education: A review and research agenda | Loureiro, S. M. C.; Bilro, R. G.; Angelino, F. J. | Article | Open Access |
| 2024 | The VR experience and purchase intentions in the real state | Rodrigues, M. B.; Loureiro, S. M. C.; Gonçalves, B.; Guerreiro, J.; Bilro, R. G. | Conference Object | Open Access |
| 2023 | Working with AI: Can stress bring happiness? | Loureiro, S. M. C.; Bilro, R. G.; Neto, D. | Article | Open Access |