Browsing by Advisor Silva, Rui Vinhas da

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Issue DateTitleAuthor(s)TypeAccess Type
2-May-20253D printing technology: Strategies for market penetration and brand building: Commercial development plan for company MChunMei DingMaster ThesisRestricted Access
9-Sep-2019Agile project management: a potential tool for enhancing innovation capacity in organisationsLamps, Manon Marie PhilippineMaster ThesisOpen Access
25-Oct-2016Analysis of Connected-Car-Concepts in the Premium Car: manufacturer industryFünderich, LarsMaster ThesisRestricted Access
19-Jul-2018Brand experience e estratégias de negócios internacionaisJegu, Morgane SylvieMaster ThesisOpen Access
18-Dec-2023Brand/Sponsor strategy when associating to a football club: Reaction of supporters and consumersCarrilho, Afonso SchneiderMaster ThesisOpen Access
9-Sep-2019Business model on the cinema experience within the catering industry: Innovation and opportunitiesBessière, Noëlle Caroline Claudine DeniseMaster ThesisOpen Access
26-Jul-2022Capturing the value of Demola at Instituto Politécnico de Setúbal: Promoting youth employability through problem-based learningGuerra, Maria Zita Gonçalves da Costa MarquesMaster ThesisOpen Access
10-Dec-2024Caravanism as a competitive advantage for tourism in PortugalCecílio, Diogo FradeMaster ThesisOpen Access
23-Oct-2023Catering consumption behavior in the post-pandemic under platform economy: Evidence from ChinaLin ZekaiDoctoral ThesisOpen Access
2012Communication strategies for NGO: the Rotary Club caseJosé, Susana SilvaMaster ThesisRestricted Access
2-May-2024Corporate nature, political connection and corporate social responsibility: Based on the data of Chinese listed companiesZhang MingxuanDoctoral ThesisOpen Access
28-Jan-2021Customer segmentation at Vodafone Portugal: are we getting to the right people?Lourenço, Raquel Nabais Baldo PereiraMaster ThesisEmbargoed Access
27-Dec-2021Customers’ perceived risk & intention to visit restaurants during COVID-19: An empirical analysis in PortugalOitavén, Isabel Contreras CaladoMaster ThesisOpen Access
16-Apr-2024Definition of an action plan to strengthen the SAIC Group brand in its industry contextGu YanxinMaster ThesisOpen Access
6-Oct-2020Demographics, cultural dimensions and cognac consumption in France: A consumer behavior analysis based on the marketing mixChappe, LucasMaster ThesisOpen Access
2012Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationalsCorreia, Joana Raquel GomesMaster ThesisOpen Access
2012Drivers of donation practices: Altruism and religiosity revisitedAbreu, Maria Madalena Eça Guimarães deDoctoral ThesisOpen Access
19-Jul-2018Employer branding of Infotel: a close collaboration between marketing and human resourcesMayet, Camille Anne-SophieMaster ThesisOpen Access
2012Energy applications: Enabling energy servicesWood, JamesMaster ThesisOpen Access
20-Dec-2023Environmental sustainability in football clubs' strategy: The perception of Sporting Clube de Portugal's fansCarvalho, Joana do Vale Viegas SilvaMaster ThesisOpen Access