Browsing by Advisor Silva, Rui Vinhas da

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Issue DateTitleAuthor(s)TypeAccess Type
9-Sep-2019Agile project management: a potential tool for enhancing innovation capacity in organisationsLamps, Manon Marie PhilippineMaster ThesisOpen Access
25-Oct-2016Analysis of Connected-Car-Concepts in the Premium Car: manufacturer industryFünderich, LarsMaster ThesisRestricted Access
19-Jul-2018Brand experience e estratégias de negócios internacionaisJegu, Morgane SylvieMaster ThesisOpen Access
9-Sep-2019Business model on the cinema experience within the catering industry: Innovation and opportunitiesBessière, Noëlle Caroline Claudine DeniseMaster ThesisOpen Access
2012Communication strategies for NGO: the Rotary Club caseJosé, Susana SilvaMaster ThesisRestricted Access
28-Jan-2021Customer segmentation at Vodafone Portugal: are we getting to the right people?Lourenço, Raquel Nabais Baldo PereiraMaster ThesisEmbargo Access
27-Dec-2021Customers’ perceived risk & intention to visit restaurants during COVID-19: An empirical analysis in PortugalOitavén, Isabel Contreras CaladoMaster ThesisOpen Access
6-Oct-2020Demographics, cultural dimensions and cognac consumption in France: A consumer behavior analysis based on the marketing mixChappe, LucasMaster ThesisOpen Access
2012Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationalsCorreia, Joana Raquel GomesMaster ThesisOpen Access
2012Drivers of donation practices: altruism and religiosity revisitedAbreu, Maria Madalena Eça Guimarães deDoctoral ThesisOpen Access
19-Jul-2018Employer branding of Infotel: a close collaboration between marketing and human resourcesMayet, Camille Anne-SophieMaster ThesisOpen Access
2012Energy applications: enabling energy servicesWood, JamesMaster ThesisOpen Access
2011Estratégias de responsabilidade social e comércio justo: caso Ben&Jerry’sBilro, Rita Isabel Ribeiro de Almeida ProençaMaster ThesisRestricted Access
2011Estudo do processo de decisão na escolha de uma consultora: o caso dos serviçosMeggi, Milan ManaharMaster ThesisOpen Access
2015Factors that influence users to take part in WeChat marketing activitiesLi, JunyingMaster ThesisOpen Access
9-Sep-2019Female leadership in the creative industriesBoda, Harmony Marie PauletteMaster ThesisOpen Access
2012Frequência de ida às salas de cinema: a importância dos trailers e das redes sociaisMaltez, Ana Denise Pereira Sobreiro MartinsMaster ThesisOpen Access
2012Gastronomia portuguesa: “um tesouro além fronteiras”Costa, Ana Maria Godinho Vicente PereiraMaster ThesisRestricted Access
2015A gestão de marcas no setor das águas engarrafadas: perspetiva das organizações e visão dos consumidoresMartins, Ana Fátima VilelaMaster ThesisRestricted Access
5-Nov-2018How rebranding affects the brand equity of a private label brandFaria, Rita Meireles Alves TamagniniMaster ThesisOpen Access