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Issue Date | Title | Author(s) | Type | Access Type |
2-May-2025 | 3D printing technology: Strategies for market penetration and brand building: Commercial development plan for company M | ChunMei Ding | Master Thesis | Restricted Access |
9-Sep-2019 | Agile project management: a potential tool for enhancing innovation capacity in organisations | Lamps, Manon Marie Philippine | Master Thesis | Open Access |
25-Oct-2016 | Analysis of Connected-Car-Concepts in the Premium Car: manufacturer industry | Fünderich, Lars | Master Thesis | Restricted Access |
19-Jul-2018 | Brand experience e estratégias de negócios internacionais | Jegu, Morgane Sylvie | Master Thesis | Open Access |
18-Dec-2023 | Brand/Sponsor strategy when associating to a football club: Reaction of supporters and consumers | Carrilho, Afonso Schneider | Master Thesis | Open Access |
9-Sep-2019 | Business model on the cinema experience within the catering industry: Innovation and opportunities | Bessière, Noëlle Caroline Claudine Denise | Master Thesis | Open Access |
26-Jul-2022 | Capturing the value of Demola at Instituto Politécnico de Setúbal: Promoting youth employability through problem-based learning | Guerra, Maria Zita Gonçalves da Costa Marques | Master Thesis | Open Access |
10-Dec-2024 | Caravanism as a competitive advantage for tourism in Portugal | Cecílio, Diogo Frade | Master Thesis | Open Access |
23-Oct-2023 | Catering consumption behavior in the post-pandemic under platform economy: Evidence from China | Lin Zekai | Doctoral Thesis | Open Access |
2012 | Communication strategies for NGO: the Rotary Club case | José, Susana Silva | Master Thesis | Restricted Access |
2-May-2024 | Corporate nature, political connection and corporate social responsibility: Based on the data of Chinese listed companies | Zhang Mingxuan | Doctoral Thesis | Open Access |
28-Jan-2021 | Customer segmentation at Vodafone Portugal: are we getting to the right people? | Lourenço, Raquel Nabais Baldo Pereira | Master Thesis | Embargoed Access |
27-Dec-2021 | Customers’ perceived risk & intention to visit restaurants during COVID-19: An empirical analysis in Portugal | Oitavén, Isabel Contreras Calado | Master Thesis | Open Access |
16-Apr-2024 | Definition of an action plan to strengthen the SAIC Group brand in its industry context | Gu Yanxin | Master Thesis | Open Access |
6-Oct-2020 | Demographics, cultural dimensions and cognac consumption in France: A consumer behavior analysis based on the marketing mix | Chappe, Lucas | Master Thesis | Open Access |
2012 | Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals | Correia, Joana Raquel Gomes | Master Thesis | Open Access |
2012 | Drivers of donation practices: Altruism and religiosity revisited | Abreu, Maria Madalena Eça Guimarães de | Doctoral Thesis | Open Access |
19-Jul-2018 | Employer branding of Infotel: a close collaboration between marketing and human resources | Mayet, Camille Anne-Sophie | Master Thesis | Open Access |
2012 | Energy applications: Enabling energy services | Wood, James | Master Thesis | Open Access |
20-Dec-2023 | Environmental sustainability in football clubs' strategy: The perception of Sporting Clube de Portugal's fans | Carvalho, Joana do Vale Viegas Silva | Master Thesis | Open Access |