Showing results 1 to 20 of 91
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2013 | Albufeira: A proposal for brand redefinition and communication plan | Martins, Celso Alves | Master Thesis | Open Access |
| 2014 | An e-portrait of international business schools’ strategy: An exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites | Santos, Maria João Sousa Inácio dos | Master Thesis | Open Access |
| 2013 | An integrated communication plan for herdade dos Arrochais | Antão, Raquel Rodrigues | Master Thesis | Open Access |
| 2013 | Análise e estratégia do lançamento de margarina Imperial | Silva, Cláudia Patrícia Ferreira da | Master Thesis | Open Access |
| 2011 | Being traditional in the global: Santini case study | Branco, Madalena Piano de Abreu Castelo | Master Thesis | Open Access |
| 2013 | Brand extensions: A marketing plan for the launching of a tea product line applied to Luso | Santos, João Paulo Coelho dos | Master Thesis | Open Access |
| 2013 | Brand redefinition and communication plan for Grândola | Calado, Miguel Jesus Rito | Master Thesis | Open Access |
| 28-Dec-2021 | Business plan: Madeira Heritage Boutique Hotel | Olim, Rui Manuel de | Master Thesis | Open Access |
| 2010 | Caracterização do turismo de surf Europeu e a sua contribuição para o desenvolvimento sócio-económico do litoral Português | Pereira, Hélio Paulino | Master Thesis | Open Access |
| 25-Nov-2016 | Case study: create a facebook campaign to launch the APP Matrix Color Lounge | Calado, André Filipe Ribeiro Bettencourt | Master Thesis | Open Access |
| 2015 | A communication plan for the “1 yogurt a day” program | Cordovil, Maria do Carmo Orta Oliveira de Herédia | Master Thesis | Restricted Access |
| 19-Dec-2019 | Como criar valor através da experiência: uma proposta APIVITA | Serra, Rute Alexandra Fonseca | Master Thesis | Open Access |
| 29-Jul-2019 | Corporate rebranding on SMES: an analysis based on a framework appllied to big companies the case of Greenwish | Travassos, André Marques | Master Thesis | Open Access |
| 14-Dec-2016 | Crescer em tempos de crise: caso de rebranding Compal | Patrício, Marta Isabel dos Santos Brito | Master Thesis | Open Access |
| 19-Dec-2019 | Criação de um plano de marketing para empresas empreendedoras de crescimento rápido: Caso Science4you | Leal, Patrícia Alexandra Leal de Oliveira | Master Thesis | Open Access |
| 2010 | CRM: a importância da relação one-to-one em contexto de crise financeira | Olaio, Sónia Lourenço | Master Thesis | Open Access |
| 13-Sep-2018 | Customer satisfaction and its relationship with a positive NPS | Santos, Inês Bernardo dos | Master Thesis | Open Access |
| 2015 | Danone’s CRM program “Alimenta sorrisos”: a development plan | Saiote, Carolina Safara | Master Thesis | Restricted Access |
| 23-Dec-2020 | Desenvolvimento de uma loja online para comércio de cosméticos exclusivos do canal farmácia | Pires, Ana Sofia Félix | Master Thesis | Open Access |
| 2012 | Digital communication plan for Renault Twizy | Campanha, Mafalda Isabel Biga | Master Thesis | Restricted Access |
