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Browsing by Advisor Marques, Susana

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Issue DateTitleAuthor(s)TypeAccess Type
2015Celebrity in the mirror: the role of celebrity endorseremnt in men’s grooming communication10071/11472Abreu, Cleide Azevedo Pinto demasterThesisrestrictedAccess
13-Dec-2016A communication plan for a portuguese luxury multibrand: Stivali10071/13916Paiva, Maria Leonor Nogueira demasterThesisopenAccess
26-Nov-2020A communication plan for Landescape: a Portuguese cultural and adventure travel agency10071/21479Silva, Cristiana Sofia Vieira damasterThesisrestrictedAccess
23-Sep-2015Communication plan for Skittles10071/12074Guimarães, Marta Barahona Simões da FonsecamasterThesisrestrictedAccess
2013Communication plan of Sonae Sierra´s gift card surprise10071/14904Ferreira, Ana Luísa CostamasterThesisopenAccess
12-Dec-2016Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trust10071/13708Lourenço, Ana Filipa MendesmasterThesisrestrictedAccess
2012Creation of an integrated tasting plan in hypermarkets10071/4949Oliveira, Marisa Figueiredo demasterThesisopenAccess
2012Frescosbio : agricultura Urbana10071/6004Dores, Patrícia Alexandra Pedro dasmasterThesisopenAccess
11-Dec-2018A gestão do Word of Mouth: entre a praxis e a teoria10071/18383Castro, Rodrigo José Soares demasterThesisopenAccess
2012Implementação de uma marca própria numa cadeia retalhista regional: caso PontoFresco SA10071/5084Barata, Luís Artur Sena Neto FernandesmasterThesisopenAccess
2013Marketing plan for the Lisbon Zoo10071/6855Franklim, Mafalda Sofia ReismasterThesisopenAccess
13-Dec-2016Marketing plan NOS: introducing pay per view10071/13621Pereira, Pedro AzeredomasterThesisopenAccess
27-Oct-2017A marketing plan to Hotel Castelão10071/16138Castelão, Miguel Filipe DuartemasterThesisopenAccess
2015New brands & new bands: o marketing e a gestão no lançamento de uma nova banda independente10071/11414Conceição, João Pedro Rodrigues Lima Mestre damasterThesisopenAccess
27-Dec-2017Pestana CR7: brand concept case study10071/15657Alvito, Rita Araújo Soromenho demasterThesisopenAccess
2013Primark’s e-marketing plan10071/6870Azevedo, Yorete Marlene Campos demasterThesisrestrictedAccess
2014“Retailtainment” : standing out in the portuguese sportswear market10071/9291Martins, Rodrigo GonçalvesmasterThesisrestrictedAccess
2015Roger et Gallet repositioning10071/11442Fialho, Catarina PinamasterThesisrestrictedAccess
18-Nov-2016A social media marketing plan for Quinta da Suratesta10071/13760Tareco, Matilde FonsecamasterThesisopenAccess
11-Nov-2019The role of relationship marketing on building B2B relations on the non-profit sector10071/19725Gonçalves, Márcia SilvamasterThesisopenAccess