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Browsing by Advisor Ferreira, Mónica Mendes

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Issue DateTitleAuthor(s)TypeAccess Type
16-Nov-2018Can native advertising and branded content on Instagram affect brand equity levels?10071/18256Cipriano, Cláudia Sofia OuteiromasterThesisopenAccess
13-Dec-2018Case study on customer experience enhancement at ING, Luxembourg10071/18365Nowacki, AlinemasterThesisopenAccess
16-Dec-2019Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry10071/19555Silva, Raquel da Fonte Barata damasterThesisopenAccess
5-Feb-2021Communicating in the highly regulated tobacco industry: the case of Philip Morris International10071/22268Carapinha, Luís Carlos CarvalhomasterThesisopenAccess
16-Nov-2018Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception10071/18260Martins, Miguel ÂngelomasterThesisopenAccess
18-Jan-2021Fatores que influenciam a intenção de compra de luxo: comparação entre as gerações X e Y10071/21937Diniz, Patrícia PaixãomasterThesisrestrictedAccess
11-Dec-2018Generational analysis on tourists' travel behaviors: exploring Chinese outbound tourists10071/18606Huang ShunyingmasterThesisopenAccess
28-Nov-2019How can private label brand investment affect consumers?: The case study of Leroy Merlin10071/19345Ramalho, Manuel Maria Mourinha CaeiromasterThesisopenAccess
16-Dec-2019How does service quality affects casino players’ satisfaction10071/19607Prata, Tiago MarquesmasterThesisopenAccess
20-Jan-2021Marketing communication plan: TREE Real Estate Experience10071/21940Modesto, João Carlos PorfíriomasterThesisrestrictedAccess
16-Dec-2019Multi level marketing and the impact on distributors’ loyalty of (un)success factors: an approach to measure loyalty10071/19671Grade, Gonçalo Filipe MonteiromasterThesisopenAccess
19-Jan-2021Music festivals and cultural initiatives as a way of revitalizing inland Portugal: the case study of BONS SONS Festival10071/21953Alves, Maria Mafalda de Brito GuerreiromasterThesisopenAccess
21-Jan-2021Pedagogical case of Portuguese Football Federation: The impact of business expansion of Canal 1110071/21894Gonçalves, Inês Sofia Galhardas PintomasterThesisopenAccess
26-Jan-2021Portuguese recruiters perceptions of online contents during screening and the impact on their hiring decisions10071/21955Lima, Joana Seabra de AzevedomasterThesisrestrictedAccess
20-Jan-2021Sports media landscape: investigating parasocial interactions, behaviours and the impact of sport absence due to lockdown10071/21911Fadista, Pedro Miguel BichomasterThesisrestrictedAccess
2017The impact of brand portfolio management on the identification process of sport consumers10071/14622Hallouin, Manon Marie MargauxmasterThesisopenAccess
18-Jan-2021The impact of influencer marketing on brand equity: the perceptions of generation Y and generation Z10071/22267Grácio, Júlia Maria SimõesmasterThesisrestrictedAccess
28-Nov-2019The impact of influencers in the consumer's purchase intention: The cosmetic industry10071/19346Botelho, Márcia Filipa MartinsmasterThesisopenAccess
19-Jan-2021The impact of interactive screens on store atmosphere: a case study of Leroy Merlin10071/21942Santos, Joana Rita BrancomasterThesisopenAccess
19-Jan-2021The impact of online interaction brand equity dimensions for hospitality10071/22287Cabrita, Tiago Miguel Gago EstevesmasterThesisopenAccess