Browsing by Advisor Ferreira, Mónica Mendes

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Issue DateTitleAuthor(s)TypeAccess Type
16-Nov-2018Can native advertising and branded content on Instagram affect brand equity levels?Cipriano, Cláudia Sofia OuteiroMaster ThesisOpen Access
13-Dec-2018Case study on customer experience enhancement at ING, LuxembourgNowacki, AlineMaster ThesisOpen Access
16-Dec-2019Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industrySilva, Raquel da Fonte Barata daMaster ThesisOpen Access
5-Feb-2021Communicating in the highly regulated tobacco industry: the case of Philip Morris InternationalCarapinha, Luís Carlos CarvalhoMaster ThesisOpen Access
22-Dec-2022Communication tools in humanitarian organisationsMana, Bernardo Nunes Brito daMaster ThesisRestricted Access
27-Dec-2022Comportamento do consumidor no marketing sensorial: psicologia das coresSilva, Carlota Maria Estevão daMaster ThesisOpen Access
22-Dec-2022Customer loyalty through gamification: MB Way case studyMarques, Catarina AlmeidaMaster ThesisOpen Access
16-Nov-2018Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionMartins, Miguel ÂngeloMaster ThesisOpen Access
28-Dec-2022Experiência sensorial: As cores e embalagensMarino, Rita Neves Matos RelvasMaster ThesisRestricted Access
18-Jan-2021Fatores que influenciam a intenção de compra de luxo: Comparação entre as gerações X e YDiniz, Patrícia PaixãoMaster ThesisRestricted Access
11-Dec-2018Generational analysis on tourists' travel behaviors: exploring Chinese outbound touristsHuang ShunyingMaster ThesisOpen Access
28-Nov-2019How can private label brand investment affect consumers?: The case study of Leroy MerlinRamalho, Manuel Maria Mourinha CaeiroMaster ThesisOpen Access
16-Dec-2019How does service quality affects casino players’ satisfactionPrata, Tiago MarquesMaster ThesisOpen Access
27-Dec-2022O impacto das ferramentas de comunicação no Customer Engagement da indústria hoteleiraBexiga, Nuno Miguel PasadasMaster ThesisOpen Access
22-Dec-2022Impacto dos influenciadores digitais no comportamento do consumidor: Os macro e micro influenciadores no InstagramSimões, Maria Luís BrancoMaster ThesisRestricted Access
20-Jan-2021Marketing communication plan: TREE Real Estate ExperienceModesto, João Carlos PorfírioMaster ThesisOpen Access
22-Dec-2022Media’s influence on the 21st century society: A global criminological systematic reviewLoja, Sara Luísa MeijerMaster ThesisOpen Access
16-Dec-2019Multi level marketing and the impact on distributors’ loyalty of (un)success factors: an approach to measure loyaltyGrade, Gonçalo Filipe MonteiroMaster ThesisOpen Access
19-Jan-2021Music festivals and cultural initiatives as a way of revitalizing inland Portugal: the case study of BONS SONS FestivalAlves, Maria Mafalda de Brito GuerreiroMaster ThesisOpen Access
21-Jan-2021Pedagogical case of Portuguese Football Federation: The impact of business expansion of Canal 11Gonçalves, Inês Sofia Galhardas PintoMaster ThesisOpen Access