Showing results 1 to 20 of 39
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| Issue Date | Title | Author(s) | Type | Access Type |
| 16-Nov-2018 | Can native advertising and branded content on Instagram affect brand equity levels? | Cipriano, Cláudia Sofia Outeiro | Master Thesis | Open Access |
| 13-Dec-2018 | Case study on customer experience enhancement at ING, Luxembourg | Nowacki, Aline | Master Thesis | Open Access |
| 16-Dec-2019 | Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry | Silva, Raquel da Fonte Barata da | Master Thesis | Open Access |
| 5-Feb-2021 | Communicating in the highly regulated tobacco industry: the case of Philip Morris International | Carapinha, Luís Carlos Carvalho | Master Thesis | Open Access |
| 22-Dec-2022 | Communication tools in humanitarian organisations | Mana, Bernardo Nunes Brito da | Master Thesis | Restricted Access |
| 27-Dec-2022 | Comportamento do consumidor no marketing sensorial: psicologia das cores | Silva, Carlota Maria Estevão da | Master Thesis | Open Access |
| 22-Dec-2022 | Customer loyalty through gamification: MB Way case study | Marques, Catarina Almeida | Master Thesis | Open Access |
| 16-Nov-2018 | Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception | Martins, Miguel Ângelo | Master Thesis | Open Access |
| 28-Dec-2022 | Experiência sensorial: As cores e embalagens | Marino, Rita Neves Matos Relvas | Master Thesis | Restricted Access |
| 18-Jan-2021 | Fatores que influenciam a intenção de compra de luxo: Comparação entre as gerações X e Y | Diniz, Patrícia Paixão | Master Thesis | Restricted Access |
| 11-Dec-2018 | Generational analysis on tourists' travel behaviors: exploring Chinese outbound tourists | Huang Shunying | Master Thesis | Open Access |
| 28-Nov-2019 | How can private label brand investment affect consumers?: The case study of Leroy Merlin | Ramalho, Manuel Maria Mourinha Caeiro | Master Thesis | Open Access |
| 16-Dec-2019 | How does service quality affects casino players’ satisfaction | Prata, Tiago Marques | Master Thesis | Open Access |
| 27-Dec-2022 | O impacto das ferramentas de comunicação no Customer Engagement da indústria hoteleira | Bexiga, Nuno Miguel Pasadas | Master Thesis | Open Access |
| 22-Dec-2022 | Impacto dos influenciadores digitais no comportamento do consumidor: Os macro e micro influenciadores no Instagram | Simões, Maria Luís Branco | Master Thesis | Restricted Access |
| 20-Jan-2021 | Marketing communication plan: TREE Real Estate Experience | Modesto, João Carlos Porfírio | Master Thesis | Open Access |
| 22-Dec-2022 | Media’s influence on the 21st century society: A global criminological systematic review | Loja, Sara Luísa Meijer | Master Thesis | Open Access |
| 16-Dec-2019 | Multi level marketing and the impact on distributors’ loyalty of (un)success factors: an approach to measure loyalty | Grade, Gonçalo Filipe Monteiro | Master Thesis | Open Access |
| 19-Jan-2021 | Music festivals and cultural initiatives as a way of revitalizing inland Portugal: the case study of BONS SONS Festival | Alves, Maria Mafalda de Brito Guerreiro | Master Thesis | Open Access |
| 21-Jan-2021 | Pedagogical case of Portuguese Football Federation: The impact of business expansion of Canal 11 | Gonçalves, Inês Sofia Galhardas Pinto | Master Thesis | Open Access |
