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Browsing by Advisor Ferreira, Mónica Mendes

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Issue DateTitleAuthor(s)TypeAccess Type
16-Nov-2018Can native advertising and branded content on Instagram affect brand equity levels?10071/18256Cipriano, Cláudia Sofia OuteiromasterThesisopenAccess
13-Dec-2018Case study on customer experience enhancement at ING, Luxembourg10071/18365Nowacki, AlinemasterThesisopenAccess
16-Dec-2019Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry10071/19555Silva, Raquel da Fonte Barata damasterThesisopenAccess
16-Nov-2018Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception10071/18260Martins, Miguel ÂngelomasterThesisrestrictedAccess
11-Dec-2018Generational analysis on tourists' travel behaviors: exploring chinese outbound tourists10071/18606Huang ShunyingmasterThesisopenAccess
28-Nov-2019How can private label brand investment affect consumers?: the case study of Leroy Merlin10071/19345Ramalho, Manuel Maria Mourinha CaeiromasterThesisopenAccess
16-Dec-2019How does service quality affects casino players’ satisfaction10071/19607Prata, Tiago MarquesmasterThesisopenAccess
16-Dec-2019Multi level marketing and the impact on distributors’ loyalty of (un)success factors: an approach to measure loyalty10071/19671Grade, Gonçalo Filipe MonteiromasterThesisopenAccess
2017The impact of brand portfolio management on the identification process of sport consumers10071/14622Hallouin, Manon Marie MargauxmasterThesisopenAccess
28-Nov-2019The impact of influencers in the consumer's purchase intention: the cosmetic industry10071/19346Botelho, Márcia Filipa MartinsmasterThesisrestrictedAccess
30-Dec-2019The impact of streaming services and video-on-demand on the cinematic exhibition industry: taking an experiential approach10071/19690Loureiro, Bruno Rogério NevesmasterThesisopenAccess
16-Dec-2019The role of loyalty in private label consumer based brand equity10071/19609Fernando, João TavaresmasterThesisopenAccess
12-Dec-2018Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach10071/18519Fino, Fábia Patrícia FidalgomasterThesisrestrictedAccess