Mostrar resultados 9-26 de 26.
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| Data | Título | Autor(es) | Tipo | Acesso |
| 6-Dez-2022 | Fake news on social media: Understanding the factors that influence the credibility of fake news online | Fortunato, Ana Rita Monraia Quintas | Dissertação de Mestrado | Acesso Restrito |
| 20-Dez-2023 | From the clinic to social media: Replicating the white coat effect in product endorsement effectiveness | Pereira, Hugo Domingues | Dissertação de Mestrado | Acesso Restrito |
| 17-Dez-2019 | How influencers affect purchase intentions towards endorsed products: the role of influencers’ match-up with the brand, payment and credibility | Lu Manran | Dissertação de Mestrado | Acesso Aberto |
| 28-Set-2021 | How to improve the customer experience when buying cosmetics online? | Madeline, Charlotte Marie Françoise | Dissertação de Mestrado | Acesso Aberto |
| 19-Jul-2022 | O impacto do patrocínio desportivo na criação de brand awareness: Caso pedagógico FedEx Express. | Coutinho, Sofia Guerreiro | Dissertação de Mestrado | Acesso Aberto |
| 13-Dez-2018 | In the eye of the (fire) storm: better safe or sorry? | Neves, Hélder António | Dissertação de Mestrado | Acesso Aberto |
| 22-Dez-2022 | A perspective on uses and gratifications of videocasts | Chandulal, Rohan Nitis | Dissertação de Mestrado | Acesso Restrito |
| 5-Dez-2022 | Proposing a theoretical model to identify the barriers and motivational factors that seniors and family members consider while relocating to an assisted living facility in Portugal | Aguiar, Rohan Anthony | Dissertação de Mestrado | Acesso Aberto |
| 24-Jul-2019 | Social media as a communication tool for small and medium enterprises: Lessons learned on best practices for companies with limited budget | Barata, Joana Amaro | Dissertação de Mestrado | Acesso Aberto |
| 25-Out-2019 | Social media influencers and their marketing effects on followers?: An exploratory study in restaurant review microblogs | Ying Zhou | Dissertação de Mestrado | Acesso Aberto |
| 27-Nov-2023 | Social media user's personal space and their attitude towards personalised advertising: The impact of uninvited ads | Cravidão, Raquel Maria Andrade | Dissertação de Mestrado | Acesso Aberto |
| 14-Dez-2021 | The effect of brand activism and perceived political orientation on brands in the era of socio-political consumption | Como, Fabrizio | Dissertação de Mestrado | Acesso Aberto |
| 6-Dez-2022 | The effect of food eco-labels in green behaviours: reaching sustainable consumption | Brântuas, Mariana Pimenta | Dissertação de Mestrado | Acesso Restrito |
| 9-Dez-2020 | The impact of Covid-19 on the German online home sports industry: an analysis based on S-O-R and Structural Equation Modeling | Werling, Anna Elisabeth | Dissertação de Mestrado | Acesso Aberto |
| 21-Set-2017 | The impact of online negative word-of-mouth on customers in the telecommunication industry | Costa, Mariana Pires do Rosário | Dissertação de Mestrado | Acesso Aberto |
| 14-Dez-2021 | V as an (ad)vantage?: Understanding the impact of FOP V-label in consumers’ attitude towards vegetarian products: Antecedents and mediators | Brites, Constança de Machado Neto e Santos | Dissertação de Mestrado | Acesso Aberto |
| 28-Nov-2023 | Virtual influencers: Will they ever be the same as human influencers? A study about their impact on brand love | Rodrigues, Joana Lopes | Dissertação de Mestrado | Acesso Aberto |
| 21-Nov-2017 | What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruity | Duarte, Joana Gomes | Dissertação de Mestrado | Acesso Aberto |
