1. Repositório do Iscte – Instituto Universitário de Lisboa

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Showing results 25 to 31 of 31 < previous 
Issue DateTitleAuthor(s)TypeAccess Type
27-Jun-2022The application of social media for marketing strategies in pharma healthcareProença, Maria Helena DiasDoctoral ThesisOpen Access
9-Nov-2022The brand equity of a destination: A user-generated content analysisCardoso, Ana Filipa Monteiro RodriguesMaster ThesisOpen Access
20-Sep-2024The customer experience of a Hostel in Lisbon: A Booking.com category analysisMatos, Joana MiranteMaster ThesisRestricted Access
2-Dec-2021The impact of music in consumer behavior: Applied to television commercials of fast moving consumer goodsFerreira, Vera Bruna GonçalvesMaster ThesisOpen Access
7-Dec-2018The influence of Sofia's destination image on satisfaction, intention to recommend, and post-visit intentions towards Bulgarian products: Does unique image matter?Antova, Stanislava PlamenovaMaster ThesisOpen Access
12-Dec-2018The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonTavares, Carlota Maria de Matos Taquenho GalianoMaster ThesisOpen Access
28-Dec-2022The role of influencers in purchase intention along the context of product involvementCosta, Bárbara Teixeira Fernandes Garcez daMaster ThesisOpen Access
Showing results 25 to 31 of 31 < previous