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Showing results 17 to 31 of 31 < previous 
Issue DateTitleAuthor(s)TypeAccess Type
2-Dec-2019Iberian market entry strategy for a new brand for mattressSilva, Pedro André Pinho daMaster ThesisOpen Access
27-Dec-2021In-company project: Developing a model that optimizes the number of flyers produced and measure its efficiencyMonteiro, InêsMaster ThesisOpen Access
8-Sep-2017Influence of different sponsorship contexts in the bios*: Consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intentionMacedo, Maria Alves Machado de Sousa deDoctoral ThesisOpen Access
25-Sep-2024Innovating in sustainable tourism: A nature-based Tourism (NBT) business modelAbreu, Cristina Maria CostaDoctoral ThesisEmbargoed Access
13-Nov-2019Olfactory purchases: How does scent influence the consumer's decision-making process?Cardoso, Bárbara FilipaMaster ThesisOpen Access
3-Dec-2018Online business-to-business personalised and interactive content communication and its influence on online relationship: The case of the reseller market in the IT sector in the Portuguese contextVilas Boas, Ana Filipa MesquitaMaster ThesisOpen Access
25-Nov-2020Operation mode and commodity attributes of art festivals: the case of Tianfu Ancient Town Art FestivalSun HongbinDoctoral ThesisOpen Access
12-Dec-2017Relacionamento entre a confiança e a adesão à medicação: o efeito mediador da autoeficácia a da expetativa de resultadoTeixeira, Jéssica Maria AntunesMaster ThesisOpen Access
27-Jun-2022The application of social media for marketing strategies in pharma healthcareProença, Maria Helena DiasDoctoral ThesisOpen Access
9-Nov-2022The brand equity of a destination: A user-generated content analysisCardoso, Ana Filipa Monteiro RodriguesMaster ThesisOpen Access
20-Sep-2024The customer experience of a Hostel in Lisbon: A Booking.com category analysisMatos, Joana MiranteMaster ThesisRestricted Access
2-Dec-2021The impact of music in consumer behavior: Applied to television commercials of fast moving consumer goodsFerreira, Vera Bruna GonçalvesMaster ThesisOpen Access
7-Dec-2018The influence of Sofia's destination image on satisfaction, intention to recommend, and post-visit intentions towards Bulgarian products: Does unique image matter?Antova, Stanislava PlamenovaMaster ThesisOpen Access
12-Dec-2018The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonTavares, Carlota Maria de Matos Taquenho GalianoMaster ThesisOpen Access
28-Dec-2022The role of influencers in purchase intention along the context of product involvementCosta, Bárbara Teixeira Fernandes Garcez daMaster ThesisOpen Access
Showing results 17 to 31 of 31 < previous