Showing results 13 to 31 of 31
< previous
| Issue Date | Title | Author(s) | Type | Access Type |
| 2016 | Gestão do emprego nas empresas em Portugal: A incidência de arranjos contratuais flexíveis | Dias, Cláudia Isabel Rêgo Gonçalves Vajão da Cruz | Master Thesis | Open Access |
| 2014 | Grocery consumer relational perceptions: value typologies and environmentally sustainable consumption | Gonçalves, Marta Catarina Fernandes | Master Thesis | Open Access |
| 5-Nov-2018 | How rebranding affects the brand equity of a private label brand | Faria, Rita Meireles Alves Tamagnini | Master Thesis | Open Access |
| 21-Dec-2022 | How residents’ subjective well-being and benefit/cost perceptions impact on their support towards a music festival | Polido, Jorge Miguel Santiago | Master Thesis | Open Access |
| 2-Dec-2019 | Iberian market entry strategy for a new brand for mattress | Silva, Pedro André Pinho da | Master Thesis | Open Access |
| 27-Dec-2021 | In-company project: Developing a model that optimizes the number of flyers produced and measure its efficiency | Monteiro, Inês | Master Thesis | Open Access |
| 8-Sep-2017 | Influence of different sponsorship contexts in the bios*: Consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention | Macedo, Maria Alves Machado de Sousa de | Doctoral Thesis | Open Access |
| 25-Sep-2024 | Innovating in sustainable tourism: A nature-based Tourism (NBT) business model | Abreu, Cristina Maria Costa | Doctoral Thesis | Embargoed Access |
| 13-Nov-2019 | Olfactory purchases: How does scent influence the consumer's decision-making process? | Cardoso, Bárbara Filipa | Master Thesis | Open Access |
| 3-Dec-2018 | Online business-to-business personalised and interactive content communication and its influence on online relationship: The case of the reseller market in the IT sector in the Portuguese context | Vilas Boas, Ana Filipa Mesquita | Master Thesis | Open Access |
| 25-Nov-2020 | Operation mode and commodity attributes of art festivals: the case of Tianfu Ancient Town Art Festival | Sun Hongbin | Doctoral Thesis | Open Access |
| 12-Dec-2017 | Relacionamento entre a confiança e a adesão à medicação: o efeito mediador da autoeficácia a da expetativa de resultado | Teixeira, Jéssica Maria Antunes | Master Thesis | Open Access |
| 27-Jun-2022 | The application of social media for marketing strategies in pharma healthcare | Proença, Maria Helena Dias | Doctoral Thesis | Open Access |
| 9-Nov-2022 | The brand equity of a destination: A user-generated content analysis | Cardoso, Ana Filipa Monteiro Rodrigues | Master Thesis | Open Access |
| 20-Sep-2024 | The customer experience of a Hostel in Lisbon: A Booking.com category analysis | Matos, Joana Mirante | Master Thesis | Restricted Access |
| 2-Dec-2021 | The impact of music in consumer behavior: Applied to television commercials of fast moving consumer goods | Ferreira, Vera Bruna Gonçalves | Master Thesis | Open Access |
| 7-Dec-2018 | The influence of Sofia's destination image on satisfaction, intention to recommend, and post-visit intentions towards Bulgarian products: Does unique image matter? | Antova, Stanislava Plamenova | Master Thesis | Open Access |
| 12-Dec-2018 | The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in Lisbon | Tavares, Carlota Maria de Matos Taquenho Galiano | Master Thesis | Open Access |
| 28-Dec-2022 | The role of influencers in purchase intention along the context of product involvement | Costa, Bárbara Teixeira Fernandes Garcez da | Master Thesis | Open Access |
