Showing results 7 to 26 of 31
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2014 | Desenvolvimento do E-service no retalho eletrónico | Galego, Mafalda Silva Ferro Cruz | Master Thesis | Open Access |
| 27-Dec-2022 | Destination brand love and destination coolness: A case study about Lisbon | Soares, Mariana Vieira Morais de Almeida | Master Thesis | Open Access |
| 2017 | E-commerce: online consumer, service failures and the service paradox | Pereira, Maria Rita Estrela Maggioli Esteves | Master Thesis | Open Access |
| Oct-2016 | Effects of rebranding on brand equity – Pestana Hotel Group | Remédios, Francisca Maria Pacheco Pinto | Master Thesis | Restricted Access |
| 27-Oct-2023 | Exploring motivations for attending e-sports events: The role of visiting the host city | Silva, Diogo Manuel Sousa | Master Thesis | Open Access |
| 20-Nov-2024 | A full hate speech detection pipeline: Leveraging ML, DL, and GPTs | Sarroeira, Rodrigo Carvalheda Duarte da Fonseca | Master Thesis | Open Access |
| 2016 | Gestão do emprego nas empresas em Portugal: A incidência de arranjos contratuais flexíveis | Dias, Cláudia Isabel Rêgo Gonçalves Vajão da Cruz | Master Thesis | Open Access |
| 2014 | Grocery consumer relational perceptions: value typologies and environmentally sustainable consumption | Gonçalves, Marta Catarina Fernandes | Master Thesis | Open Access |
| 5-Nov-2018 | How rebranding affects the brand equity of a private label brand | Faria, Rita Meireles Alves Tamagnini | Master Thesis | Open Access |
| 21-Dec-2022 | How residents’ subjective well-being and benefit/cost perceptions impact on their support towards a music festival | Polido, Jorge Miguel Santiago | Master Thesis | Open Access |
| 2-Dec-2019 | Iberian market entry strategy for a new brand for mattress | Silva, Pedro André Pinho da | Master Thesis | Open Access |
| 27-Dec-2021 | In-company project: Developing a model that optimizes the number of flyers produced and measure its efficiency | Monteiro, Inês | Master Thesis | Open Access |
| 8-Sep-2017 | Influence of different sponsorship contexts in the bios*: Consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention | Macedo, Maria Alves Machado de Sousa de | Doctoral Thesis | Open Access |
| 25-Sep-2024 | Innovating in sustainable tourism: A nature-based Tourism (NBT) business model | Abreu, Cristina Maria Costa | Doctoral Thesis | Embargoed Access |
| 13-Nov-2019 | Olfactory purchases: How does scent influence the consumer's decision-making process? | Cardoso, Bárbara Filipa | Master Thesis | Open Access |
| 3-Dec-2018 | Online business-to-business personalised and interactive content communication and its influence on online relationship: The case of the reseller market in the IT sector in the Portuguese context | Vilas Boas, Ana Filipa Mesquita | Master Thesis | Open Access |
| 25-Nov-2020 | Operation mode and commodity attributes of art festivals: the case of Tianfu Ancient Town Art Festival | Sun Hongbin | Doctoral Thesis | Open Access |
| 12-Dec-2017 | Relacionamento entre a confiança e a adesão à medicação: o efeito mediador da autoeficácia a da expetativa de resultado | Teixeira, Jéssica Maria Antunes | Master Thesis | Open Access |
| 27-Jun-2022 | The application of social media for marketing strategies in pharma healthcare | Proença, Maria Helena Dias | Doctoral Thesis | Open Access |
| 9-Nov-2022 | The brand equity of a destination: A user-generated content analysis | Cardoso, Ana Filipa Monteiro Rodrigues | Master Thesis | Open Access |
