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Issue DateTitleAuthor(s)TypeAccess Type
28-Jul-2020On the road to the world’s most powerful eSports brand: A case study of ESL gamingKirchfeld, Carolin KatharinaMaster ThesisOpen Access
10-Oct-2016Online brand engagement : an investigation on antecedents and outcomes within the social media environmentGorgus, Tatjana Michaela ConstanzeMaster ThesisOpen Access
10-Dec-2017Online marketing communication: netnography into different types of fashion brandsSerra, Jessica MariaMaster ThesisOpen Access
2-Dec-2021Orsa Rural Hotel: business planGregório, João Miguel CatunaMaster ThesisOpen Access
2014Plano de negócio turismo rural: Casa do lagarSoares, Mário Pedro dos Santos Marcelino de MatosMaster ThesisOpen Access
28-Nov-2023Preparing a sustainability self-diagnostic tool for SMEsPalma, Pedro de MeloMaster ThesisRestricted Access
9-Oct-2023Repatronage intentions: The role of perceived quality, commitment and psychological ownership on wine tourismPé-Curto, António de Jesus CheiraDoctoral ThesisOpen Access
2-Nov-2020Shaping customer engagement, repurchase intention and positive word-of-month in omnichannel retailing contextLopes, Ana Catarina HortaMaster ThesisOpen Access
8-Nov-2024Shifting perceptions: The effectiveness of marketing strategies in mental health destigmatizationCardoso, Tiago Ferreira PintoMaster ThesisRestricted Access
9-Oct-2023Simulating emergency management through extended reality technology: Bases on a digital twin perspectiveXiaozhong BaoMaster ThesisRestricted Access
2-Nov-2016Social networking in nonprofit organizations: the case of Amnesty International PortugalGalelo, JoãoMaster ThesisOpen Access
2015The effect of rural tourism experience on overall satisfaction, happiness and behavioural intentions: insights from Dalmatia in CroatiaRadić, AntoniaMaster ThesisOpen Access
22-Dec-2022The effects of Awe in religious tourism: Can augmented reality play an important role?Afonso, Maria Rita Nogueira da SilvaMaster ThesisOpen Access
21-Nov-2018The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive state: exploring two background music beatCrespo, Maria FelícioMaster ThesisOpen Access
28-Nov-2022The impact of film-induced tourism, emotional responses and lifestyle patterns on behavioral intentions to travel to a destinationNovack, Julia RyanMaster ThesisOpen Access
2016The impact of generation Y's customer experience on banking sectorAlsalem, Diab RamthanMaster ThesisOpen Access
27-May-2025The impact of internet of things and self-service technology on consumer engagement in transportation context: A multi-method study of future research trendsAjayi, Samson AdeniyiDoctoral ThesisEmbargoed Access
2014The impact of luxury values and luxury marketing factors on generation y's behavioural intentionsCarvalho, Raquel Maia Rebelo Varandas deMaster ThesisOpen Access
12-Mar-2025The impact of new technologies on the cruise passenger´s experience: From flow to well-beingSantiago, Marcya Stefany GonzálesDoctoral ThesisEmbargoed Access
21-Oct-2019The impact of social media on consumer behaviourMorgadinho, Ana Rita PiresMaster ThesisOpen Access