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DataTítuloAutor(es)TipoAcesso
9-Jun-2020New insights on the importance of real-time marketing on building brand engagement and brand equityPereira, Teresa VianaDissertação de MestradoAcesso Aberto
28-Jul-2020On the road to the world’s most powerful eSports brand: A case study of ESL gamingKirchfeld, Carolin KatharinaDissertação de MestradoAcesso Aberto
10-Out-2016Online brand engagement : an investigation on antecedents and outcomes within the social media environmentGorgus, Tatjana Michaela ConstanzeDissertação de MestradoAcesso Aberto
10-Dez-2017Online marketing communication: netnography into different types of fashion brandsSerra, Jessica MariaDissertação de MestradoAcesso Aberto
2-Dez-2021Orsa Rural Hotel: business planGregório, João Miguel CatunaDissertação de MestradoAcesso Aberto
2014Plano de negócio turismo rural: Casa do lagarSoares, Mário Pedro dos Santos Marcelino de MatosDissertação de MestradoAcesso Aberto
28-Nov-2023Preparing a sustainability self-diagnostic tool for SMEsPalma, Pedro de MeloDissertação de MestradoAcesso Restrito
9-Out-2023Repatronage intentions: The role of perceived quality, commitment and psychological ownership on wine tourismPé-Curto, António de Jesus CheiraTese de DoutoramentoAcesso Embargado
2-Nov-2020Shaping customer engagement, repurchase intention and positive word-of-month in omnichannel retailing contextLopes, Ana Catarina HortaDissertação de MestradoAcesso Aberto
9-Out-2023Simulating emergency management through extended reality technology: Bases on a digital twin perspectiveXiaozhong BaoDissertação de MestradoAcesso Restrito
2-Nov-2016Social networking in nonprofit organizations: the case of Amnesty International PortugalGalelo, JoãoDissertação de MestradoAcesso Aberto
2015The effect of rural tourism experience on overall satisfaction, happiness and behavioural intentions: insights from Dalmatia in CroatiaRadić, AntoniaDissertação de MestradoAcesso Aberto
22-Dez-2022The effects of Awe in religious tourism: Can augmented reality play an important role?Afonso, Maria Rita Nogueira da SilvaDissertação de MestradoAcesso Restrito
21-Nov-2018The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive state: exploring two background music beatCrespo, Maria FelícioDissertação de MestradoAcesso Aberto
28-Nov-2022The impact of film-induced tourism, emotional responses and lifestyle patterns on behavioral intentions to travel to a destinationNovack, Julia RyanDissertação de MestradoAcesso Restrito
2016The impact of generation Y's customer experience on banking sectorAlsalem, Diab RamthanDissertação de MestradoAcesso Aberto
2014The impact of luxury values and luxury marketing factors on generation y's behavioural intentionsCarvalho, Raquel Maia Rebelo Varandas deDissertação de MestradoAcesso Aberto
21-Out-2019The impact of social media on consumer behaviourMorgadinho, Ana Rita PiresDissertação de MestradoAcesso Aberto
21-Out-2020The impact of virtual reality in the motion picture industry regarding brand coolness, emotional responses, and WOMRodrigues, Mariana de Oliveira BergaDissertação de MestradoAcesso Aberto
11-Out-2023The impact on luxury brand coolness of sustainable materials in the perceptions of traditional and sharing economy consumersNunes, Núria AfonsoDissertação de MestradoAcesso Restrito