Showing results 71 to 90 of 114
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2014 | Marca do distribuidor vs. marca do produtor: atitude e atracção à marca por parte do consumidor | Vieira, Daniel Filipe Marques | Master Thesis | Open Access |
| 2015 | Marketing plan for Club del Gourmet and SuperCor | Viana, Duarte Manuel dos Santos Duarte Gomes | Master Thesis | Restricted Access |
| 9-Jun-2020 | New insights on the importance of real-time marketing on building brand engagement and brand equity | Pereira, Teresa Viana | Master Thesis | Open Access |
| 28-Jul-2020 | On the road to the world’s most powerful eSports brand: A case study of ESL gaming | Kirchfeld, Carolin Katharina | Master Thesis | Open Access |
| 10-Oct-2016 | Online brand engagement : an investigation on antecedents and outcomes within the social media environment | Gorgus, Tatjana Michaela Constanze | Master Thesis | Open Access |
| 10-Dec-2017 | Online marketing communication: netnography into different types of fashion brands | Serra, Jessica Maria | Master Thesis | Open Access |
| 2-Dec-2021 | Orsa Rural Hotel: business plan | Gregório, João Miguel Catuna | Master Thesis | Open Access |
| 2014 | Plano de negócio turismo rural: Casa do lagar | Soares, Mário Pedro dos Santos Marcelino de Matos | Master Thesis | Open Access |
| 28-Nov-2023 | Preparing a sustainability self-diagnostic tool for SMEs | Palma, Pedro de Melo | Master Thesis | Restricted Access |
| 9-Oct-2023 | Repatronage intentions: The role of perceived quality, commitment and psychological ownership on wine tourism | Pé-Curto, António de Jesus Cheira | Doctoral Thesis | Open Access |
| 2-Nov-2020 | Shaping customer engagement, repurchase intention and positive word-of-month in omnichannel retailing context | Lopes, Ana Catarina Horta | Master Thesis | Open Access |
| 8-Nov-2024 | Shifting perceptions: The effectiveness of marketing strategies in mental health destigmatization | Cardoso, Tiago Ferreira Pinto | Master Thesis | Restricted Access |
| 9-Oct-2023 | Simulating emergency management through extended reality technology: Bases on a digital twin perspective | Xiaozhong Bao | Master Thesis | Restricted Access |
| 2-Nov-2016 | Social networking in nonprofit organizations: the case of Amnesty International Portugal | Galelo, João | Master Thesis | Open Access |
| 2015 | The effect of rural tourism experience on overall satisfaction, happiness and behavioural intentions: insights from Dalmatia in Croatia | Radić, Antonia | Master Thesis | Open Access |
| 22-Dec-2022 | The effects of Awe in religious tourism: Can augmented reality play an important role? | Afonso, Maria Rita Nogueira da Silva | Master Thesis | Open Access |
| 21-Nov-2018 | The effects of virtual shoe store on consumer engagement and behavioral intention through telepresence, emotional and cognitive state: exploring two background music beat | Crespo, Maria Felício | Master Thesis | Open Access |
| 28-Nov-2022 | The impact of film-induced tourism, emotional responses and lifestyle patterns on behavioral intentions to travel to a destination | Novack, Julia Ryan | Master Thesis | Open Access |
| 2016 | The impact of generation Y's customer experience on banking sector | Alsalem, Diab Ramthan | Master Thesis | Open Access |
| 27-May-2025 | The impact of internet of things and self-service technology on consumer engagement in transportation context: A multi-method study of future research trends | Ajayi, Samson Adeniyi | Doctoral Thesis | Embargoed Access |
