1. Repositório do Iscte – Instituto Universitário de Lisboa

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Showing results 65 to 84 of 114 < previous   next >
Issue DateTitleAuthor(s)TypeAccess Type
10-Oct-2022Keeping fans engaged through social media activities during the COVID-19 pandemic: A case of professional football clubsTavares, Cláudia Isabel De JesusMaster ThesisOpen Access
24-Oct-2016Lovemarks: comportamento do consumidor português associado a clubes de futebolReis, Manuel Maria GonçalvesMaster ThesisRestricted Access
2015Loving fashion: creating new trendsCosta, Inês TavaresMaster ThesisRestricted Access
30-Oct-2017Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruiseGonçalves, Inês SantosMaster ThesisOpen Access
17-Dec-2021Luxury fashion brands and internet memes as a social media strategy in the context of brand coolness, consumer brand engagement and measures and effects of visual complexitySilva, Inês Gomes daMaster ThesisOpen Access
31-Oct-2017Luxury fashion clothes and accessories: the role of envy on desire to purchaseCosta, Adriana Carpinteiro de Oliveira eMaster ThesisOpen Access
2014Marca do distribuidor vs. marca do produtor: atitude e atracção à marca por parte do consumidorVieira, Daniel Filipe MarquesMaster ThesisOpen Access
2015Marketing plan for Club del Gourmet and SuperCorViana, Duarte Manuel dos Santos Duarte GomesMaster ThesisRestricted Access
9-Jun-2020New insights on the importance of real-time marketing on building brand engagement and brand equityPereira, Teresa VianaMaster ThesisOpen Access
28-Jul-2020On the road to the world’s most powerful eSports brand: A case study of ESL gamingKirchfeld, Carolin KatharinaMaster ThesisOpen Access
10-Oct-2016Online brand engagement : an investigation on antecedents and outcomes within the social media environmentGorgus, Tatjana Michaela ConstanzeMaster ThesisOpen Access
10-Dec-2017Online marketing communication: netnography into different types of fashion brandsSerra, Jessica MariaMaster ThesisOpen Access
2-Dec-2021Orsa Rural Hotel: business planGregório, João Miguel CatunaMaster ThesisOpen Access
2014Plano de negócio turismo rural: Casa do lagarSoares, Mário Pedro dos Santos Marcelino de MatosMaster ThesisOpen Access
28-Nov-2023Preparing a sustainability self-diagnostic tool for SMEsPalma, Pedro de MeloMaster ThesisRestricted Access
9-Oct-2023Repatronage intentions: The role of perceived quality, commitment and psychological ownership on wine tourismPé-Curto, António de Jesus CheiraDoctoral ThesisOpen Access
2-Nov-2020Shaping customer engagement, repurchase intention and positive word-of-month in omnichannel retailing contextLopes, Ana Catarina HortaMaster ThesisOpen Access
8-Nov-2024Shifting perceptions: The effectiveness of marketing strategies in mental health destigmatizationCardoso, Tiago Ferreira PintoMaster ThesisRestricted Access
9-Oct-2023Simulating emergency management through extended reality technology: Bases on a digital twin perspectiveXiaozhong BaoMaster ThesisRestricted Access
2-Nov-2016Social networking in nonprofit organizations: the case of Amnesty International PortugalGalelo, JoãoMaster ThesisOpen Access
Showing results 65 to 84 of 114 < previous   next >