1. Repositório do Iscte – Instituto Universitário de Lisboa

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Showing results 57 to 76 of 115 < previous   next >
Issue DateTitleAuthor(s)TypeAccess Type
26-Oct-2017I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fansLopes, Cristiana MatosMaster ThesisOpen Access
11-Dec-2020Impact of Brand Coolness in purchase intention in fast food and festival marketsFerreira, João Filipe BoticaMaster ThesisOpen Access
29-Nov-2022Impact of personalized advertising on consumersRuivo, Luís ReisMaster ThesisRestricted Access
9-Oct-2023Impacts of virtual reality on the real estate consumer’s purchase intentionsGonçalves, Beatriz do Carmo Silva eMaster ThesisRestricted Access
30-Sep-2015A influência da música na experiência da arte: Emoções, recordações e intenções de consumoLima, Filipa DiasMaster ThesisOpen Access
Jul-2014Influência da publicidade, país de origem e país de fabrico na formação do brand equity e da lealdade à marca: o sector dos smartphonesSantos, Filipe André Miguel dosMaster ThesisOpen Access
24-Nov-2016A influência do celebrity endorsement nas atitudes do consumidor: o contexto do InstagramAbreu, Inês MacedoMaster ThesisRestricted Access
30-Oct-2018A influência do word-of-mouth eletrónico na intenção de compra de smartphones: amigos ou influenciadores digitais?Gomes, Gonçalo SilvaMaster ThesisOpen Access
23-Oct-2019A influência dos valores e crenças pessoais na avaliação da experiência e compromisso do cliente: indústria hoteleiraSilva, Sara Maria Ribeiro daMaster ThesisOpen Access
10-Oct-2022Keeping fans engaged through social media activities during the COVID-19 pandemic: A case of professional football clubsTavares, Cláudia Isabel De JesusMaster ThesisOpen Access
24-Oct-2016Lovemarks: comportamento do consumidor português associado a clubes de futebolReis, Manuel Maria GonçalvesMaster ThesisRestricted Access
2015Loving fashion: creating new trendsCosta, Inês TavaresMaster ThesisRestricted Access
30-Oct-2017Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruiseGonçalves, Inês SantosMaster ThesisOpen Access
17-Dec-2021Luxury fashion brands and internet memes as a social media strategy in the context of brand coolness, consumer brand engagement and measures and effects of visual complexitySilva, Inês Gomes daMaster ThesisOpen Access
31-Oct-2017Luxury fashion clothes and accessories: the role of envy on desire to purchaseCosta, Adriana Carpinteiro de Oliveira eMaster ThesisOpen Access
2014Marca do distribuidor vs. marca do produtor: atitude e atracção à marca por parte do consumidorVieira, Daniel Filipe MarquesMaster ThesisOpen Access
2015Marketing plan for Club del Gourmet and SuperCorViana, Duarte Manuel dos Santos Duarte GomesMaster ThesisRestricted Access
9-Jun-2020New insights on the importance of real-time marketing on building brand engagement and brand equityPereira, Teresa VianaMaster ThesisOpen Access
28-Jul-2020On the road to the world’s most powerful eSports brand: A case study of ESL gamingKirchfeld, Carolin KatharinaMaster ThesisOpen Access
10-Oct-2016Online brand engagement : an investigation on antecedents and outcomes within the social media environmentGorgus, Tatjana Michaela ConstanzeMaster ThesisOpen Access
Showing results 57 to 76 of 115 < previous   next >