Showing results 46 to 65 of 114
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| Issue Date | Title | Author(s) | Type | Access Type |
| 28-Oct-2019 | How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist? | Afonso, Ana Filipa do Amparo Leitão | Master Thesis | Open Access |
| 23-Oct-2019 | How college students in China view brand experience, brand personality and brand love: Moderate effect of product involvement | Yuan Jing | Master Thesis | Open Access |
| 21-Apr-2025 | How compassion mediates the responses to charity shock advertising on social media | Brito, Beatriz Encarnação | Master Thesis | Restricted Access |
| 10-Dec-2018 | How cool is advertising-evoked nostalgia in the eyes of the millennials? | Amaral, Maria de Almeida e Silva Branco | Master Thesis | Open Access |
| 13-Dec-2024 | How do inconspicuous consumers, characterized by specific psychological traits, shape the coolness perception of luxury brands? | Ferraria, Mariana Aguilar | Master Thesis | Restricted Access |
| 6-Nov-2023 | How does consumers' self-expressed behavior translate into actual behavior when it comes to sustainable products and what are the main triggers | Fernandes, Ana Margarida de Matos | Master Thesis | Restricted Access |
| 27-Nov-2023 | How the senses and technologies of the store atmosphere influence brand attachment and its results on brand advocacy and brand attachment | Mariz, Beatriz Noronha de Almeida Sampaio | Master Thesis | Restricted Access |
| 27-Oct-2023 | How travel UGC is different in the east and west and how that creates different tourism destination images | Winter, Vera Monika | Master Thesis | Restricted Access |
| 29-Nov-2022 | Human branding in the hospitality and tourism industry | Vinagre, Francisco Manuel Victor | Master Thesis | Open Access |
| 27-Jun-2022 | Human-artificial intelligence engagement exploring the perspectives of users and tourism managers | Ferreira, Mónica Montes Mendes Rocha | Doctoral Thesis | Open Access |
| 26-Oct-2017 | I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans | Lopes, Cristiana Matos | Master Thesis | Open Access |
| 11-Dec-2020 | Impact of Brand Coolness in purchase intention in fast food and festival markets | Ferreira, João Filipe Botica | Master Thesis | Open Access |
| 29-Nov-2022 | Impact of personalized advertising on consumers | Ruivo, Luís Reis | Master Thesis | Restricted Access |
| 9-Oct-2023 | Impacts of virtual reality on the real estate consumer’s purchase intentions | Gonçalves, Beatriz do Carmo Silva e | Master Thesis | Restricted Access |
| 30-Sep-2015 | A influência da música na experiência da arte: Emoções, recordações e intenções de consumo | Lima, Filipa Dias | Master Thesis | Open Access |
| Jul-2014 | Influência da publicidade, país de origem e país de fabrico na formação do brand equity e da lealdade à marca: o sector dos smartphones | Santos, Filipe André Miguel dos | Master Thesis | Open Access |
| 24-Nov-2016 | A influência do celebrity endorsement nas atitudes do consumidor: o contexto do Instagram | Abreu, Inês Macedo | Master Thesis | Restricted Access |
| 30-Oct-2018 | A influência do word-of-mouth eletrónico na intenção de compra de smartphones: amigos ou influenciadores digitais? | Gomes, Gonçalo Silva | Master Thesis | Open Access |
| 23-Oct-2019 | A influência dos valores e crenças pessoais na avaliação da experiência e compromisso do cliente: indústria hoteleira | Silva, Sara Maria Ribeiro da | Master Thesis | Open Access |
| 10-Oct-2022 | Keeping fans engaged through social media activities during the COVID-19 pandemic: A case of professional football clubs | Tavares, Cláudia Isabel De Jesus | Master Thesis | Open Access |
