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Issue DateTitleAuthor(s)TypeAccess Type
9-Dec-2024Get your influencers behind the camera: The role of co-creation in authentic influencer-brand partnershipsLisboa, Mafalda DiasMaster ThesisRestricted Access
13-Dec-2024Green packaging for a sustainable future: The impact of different packaging stimulus and environmental concerns in consumer decision-makingAlmeida, Tomás Silvestre deMaster ThesisRestricted Access
28-Oct-2019How can tourist experience and perceive authenticity impact behavioral intentions and perceived value by tourist?Afonso, Ana Filipa do Amparo LeitãoMaster ThesisOpen Access
23-Oct-2019How college students in China view brand experience, brand personality and brand love: Moderate effect of product involvementYuan JingMaster ThesisOpen Access
21-Apr-2025How compassion mediates the responses to charity shock advertising on social mediaBrito, Beatriz EncarnaçãoMaster ThesisRestricted Access
10-Dec-2018How cool is advertising-evoked nostalgia in the eyes of the millennials?Amaral, Maria de Almeida e Silva BrancoMaster ThesisOpen Access
13-Dec-2024How do inconspicuous consumers, characterized by specific psychological traits, shape the coolness perception of luxury brands?Ferraria, Mariana AguilarMaster ThesisRestricted Access
6-Nov-2023How does consumers' self-expressed behavior translate into actual behavior when it comes to sustainable products and what are the main triggersFernandes, Ana Margarida de MatosMaster ThesisRestricted Access
27-Nov-2023How the senses and technologies of the store atmosphere influence brand attachment and its results on brand advocacy and brand attachmentMariz, Beatriz Noronha de Almeida SampaioMaster ThesisRestricted Access
27-Oct-2023How travel UGC is different in the east and west and how that creates different tourism destination imagesWinter, Vera MonikaMaster ThesisRestricted Access
29-Nov-2022Human branding in the hospitality and tourism industryVinagre, Francisco Manuel VictorMaster ThesisOpen Access
27-Jun-2022Human-artificial intelligence engagement exploring the perspectives of users and tourism managersFerreira, Mónica Montes Mendes RochaDoctoral ThesisOpen Access
26-Oct-2017I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fansLopes, Cristiana MatosMaster ThesisOpen Access
11-Dec-2020Impact of Brand Coolness in purchase intention in fast food and festival marketsFerreira, João Filipe BoticaMaster ThesisOpen Access
29-Nov-2022Impact of personalized advertising on consumersRuivo, Luís ReisMaster ThesisRestricted Access
9-Oct-2023Impacts of virtual reality on the real estate consumer’s purchase intentionsGonçalves, Beatriz do Carmo Silva eMaster ThesisRestricted Access
30-Sep-2015A influência da música na experiência da arte: Emoções, recordações e intenções de consumoLima, Filipa DiasMaster ThesisOpen Access
Jul-2014Influência da publicidade, país de origem e país de fabrico na formação do brand equity e da lealdade à marca: o sector dos smartphonesSantos, Filipe André Miguel dosMaster ThesisOpen Access
24-Nov-2016A influência do celebrity endorsement nas atitudes do consumidor: o contexto do InstagramAbreu, Inês MacedoMaster ThesisRestricted Access
30-Oct-2018A influência do word-of-mouth eletrónico na intenção de compra de smartphones: amigos ou influenciadores digitais?Gomes, Gonçalo SilvaMaster ThesisOpen Access