Showing results 7 to 26 of 114
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| Issue Date | Title | Author(s) | Type | Access Type |
| 23-Oct-2019 | Brand cynicism: Start to develop a scale | Rodrigues, Diana Balhote | Master Thesis | Open Access |
| 6-Dec-2019 | Brand hate: A constructivist grounded theory approach | Pereira, José António Monteiro | Master Thesis | Open Access |
| 2015 | Brand love & the ideal self: an investigation into anthropomorphic function in brand love relationships | Donaldson, Toby Jake | Master Thesis | Open Access |
| 12-Nov-2017 | Brand orientation and performance implications: A resource-based perspective of Boss Menswear | Singh, Manwir | Master Thesis | Embargoed Access |
| 2-Nov-2016 | Can anti-ageing experiences and mindfulness contribute to enhance well-being and reduce cognitive age of German elderly? A tripartite conceptual framework | Middendorf, Jan | Master Thesis | Open Access |
| 11-Dec-2020 | Can consumer experience influence brand love and consumer engagement via telepresence and emotional states? | Bilro, Pedro Miguel Ribeiro de Almeida Proença | Master Thesis | Open Access |
| 3-Dec-2021 | Can memes have cool content and influence customer engagement?: Insight from skincare industry | Marcolino, Leonor Gonçalves | Master Thesis | Open Access |
| 26-Oct-2017 | Case study: the market is calling for Biolage R.A.W | Anes, Paulo Jorge Padrão | Master Thesis | Open Access |
| 12-Oct-2017 | Co-created corporate social responsability initiatives on social media | Lopes, João Pedro | Master Thesis | Open Access |
| 6-Dec-2019 | A comparison on the perception of brand love: Developed economies vs emerging economies | Silva, Catarina Fernandes da Costa e | Master Thesis | Open Access |
| 2016 | Compromisso dos turistas com o turismo cultural de Lisboa | Martins, Ana Patrícia Abreu Lopes Augusto | Master Thesis | Open Access |
| 9-Dec-2024 | Consumer self-construal and Artificial Intelligence in Museums | Paisana, Maria Freire Pedroso | Master Thesis | Restricted Access |
| 28-Jul-2020 | «Cool is the new Black»: an investigation of some drivers and outcomes of brand coolness in luxury fashion realm and analysis of the influence of power distance on the perception of coolness across three cultural identities: anglo-saxon, lusophone and post-soviet | Maximova, Alina | Master Thesis | Open Access |
| 30-Oct-2018 | Cruise tourism: factors influencing the intention to return to Lisbon destination | Figueira, Lisandra Josefa Abreu | Master Thesis | Open Access |
| 3-Dec-2021 | Customer interactions with AI: How can Marley Spoon optimize its chatbot performance to improve the touchpoint experience along the customer journey? | Roesler, Jakob | Master Thesis | Open Access |
| 30-Oct-2018 | Desenvolvimento de uma estratégia de comunicação para a empresa Anjo d'Água Swimwear | Salvador, Jaqueline Machado | Master Thesis | Open Access |
| 28-Oct-2019 | A devoção do consumidor português da Geração Y pelas marcas de fast fashion | Coelho, Ana Margarida Narquel | Master Thesis | Open Access |
| 3-Jun-2022 | Drivers and outcomes of perceived brand authenticity and customer engagement in the hospitality context | Pinto, Filipa de Carvalho Rosado | Doctoral Thesis | Open Access |
| 28-Oct-2019 | Drivers of emotions and purchase intention in virtual supermarket setting: explore the rule of mental imagery, product involvement and presence | Correia, Carolina Ferreira | Master Thesis | Open Access |
| 10-Dec-2018 | Driving consumer co-creation of value through consumer engagement: an investigation on antecedents and consequences of consumer engagement in the airline industry | Moura, Inês Filipa de Sousa | Master Thesis | Open Access |
