1. Repositório do Iscte – Instituto Universitário de Lisboa

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DataTítuloAutor(es)TipoAcesso
6-Dez-2022Motivating factors behind work-related social media activities by employees: Exploring the employer branding & social media relationshipPinheiro, Ana Catarina Oliveira CariaDissertação de MestradoAcesso Aberto
14-Dez-2021My Granny Said To Me: Development of an online business plan out of a leisure hobbyBisetti, MartinaDissertação de MestradoAcesso Aberto
28-Nov-2023Preparing a sustainability self-diagnostic tool for SMEsPalma, Pedro de MeloDissertação de MestradoAcesso Restrito
27-Nov-2023Proposing a new measurement construct for service quality in Small Medium Sized Enterprises in the tourism sectorSilva, Inês Raquel Brito daDissertação de MestradoAcesso Aberto
9-Dez-2020Social media influencers and consumers’ purchase intentions through influencer branded content: micro vs. macro influencersTracana, Mariana AlvesDissertação de MestradoAcesso Aberto
20-Nov-2017Sports brand storymaking: An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case of adidasHackenberger, CharlotteDissertação de MestradoAcesso Embargado
21-Dez-2022The effects of in-game advertising on purchase intention of digital objectsZhoujie, Fernanda GuDissertação de MestradoAcesso Aberto
13-Nov-2017The influence of brand anthropomorphism in user's online engagement: an exploratory study in the healthy food contextLopes, Tânia Raquel OliveiraDissertação de MestradoAcesso Aberto
6-Dez-2022Unblocking the fashion industry: The impact of Blockchain price transparency on consumer purchase intention towards ethical fashion consumptionCambim, Ana Sofia MartinsDissertação de MestradoAcesso Restrito
21-Dez-2023Using Search Engine Optimization to build brand awareness for an innovation at ORGANIIFrutuoso, Mariana CarvalhoDissertação de MestradoAcesso Aberto
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