Mostrar resultados 4-23 de 23.
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| Data | Título | Autor(es) | Tipo | Acesso |
| 19-Jul-2022 | Engaging with destinations brands on social media: Self and social motivations and the mediating role of symbolic value | Antunes, Carolina Moscoso | Dissertação de Mestrado | Acesso Aberto |
| 5-Dez-2022 | Factors that influence attitude towards video on demand piracy | Barros, Lara Évora de | Dissertação de Mestrado | Acesso Aberto |
| 11-Nov-2016 | Football sponsorships | Schoop, Frederik Bastian | Dissertação de Mestrado | Acesso Aberto |
| 28-Nov-2023 | Get greenwashing out of style: The role of blockchain transparency in uplifting consumer green purchase behaviour in the fashion industry | Miguel, Beatriz Salvador dos Reis | Dissertação de Mestrado | Acesso Aberto |
| 13-Dez-2016 | Grandella: o renascer de uma marca no segmento de luxo | Condeixa, João Maria Corrêa Monteiro Macieira | Dissertação de Mestrado | Acesso Aberto |
| 7-Dez-2018 | How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebook | Soares, André Gomes de Castro | Dissertação de Mestrado | Acesso Aberto |
| 9-Dez-2020 | Impact of brand coolness on social media brand engagement of brands MOCHE-WTF-Yorn | Lima, Diogo Homem de | Dissertação de Mestrado | Acesso Aberto |
| 27-Nov-2023 | Inclusive marketing in the cosmetic industry advertising and its impact on user engagement and sentiment | Cintra, Mariana Vicente | Dissertação de Mestrado | Acesso Restrito |
| 27-Nov-2017 | Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels | Caetano, Ana Rita Amaral | Dissertação de Mestrado | Acesso Aberto |
| 11-Dez-2020 | Is digital influencers’ content more effective than your brands’ in creating online brand related content?: The impact of perceptions regarding digital influencers as source of brand content on consumers’ purchase intention of beauty brands | Branco, Cláudia Alexandra Vicente | Dissertação de Mestrado | Acesso Aberto |
| 6-Dez-2022 | Motivating factors behind work-related social media activities by employees: Exploring the employer branding & social media relationship | Pinheiro, Ana Catarina Oliveira Caria | Dissertação de Mestrado | Acesso Aberto |
| 14-Dez-2021 | My Granny Said To Me: Development of an online business plan out of a leisure hobby | Bisetti, Martina | Dissertação de Mestrado | Acesso Aberto |
| 28-Nov-2023 | Preparing a sustainability self-diagnostic tool for SMEs | Palma, Pedro de Melo | Dissertação de Mestrado | Acesso Restrito |
| 27-Nov-2023 | Proposing a new measurement construct for service quality in Small Medium Sized Enterprises in the tourism sector | Silva, Inês Raquel Brito da | Dissertação de Mestrado | Acesso Aberto |
| 9-Dez-2020 | Social media influencers and consumers’ purchase intentions through influencer branded content: micro vs. macro influencers | Tracana, Mariana Alves | Dissertação de Mestrado | Acesso Aberto |
| 20-Nov-2017 | Sports brand storymaking: An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case of adidas | Hackenberger, Charlotte | Dissertação de Mestrado | Acesso Embargado |
| 21-Dez-2022 | The effects of in-game advertising on purchase intention of digital objects | Zhoujie, Fernanda Gu | Dissertação de Mestrado | Acesso Aberto |
| 13-Nov-2017 | The influence of brand anthropomorphism in user's online engagement: an exploratory study in the healthy food context | Lopes, Tânia Raquel Oliveira | Dissertação de Mestrado | Acesso Aberto |
| 6-Dez-2022 | Unblocking the fashion industry: The impact of Blockchain price transparency on consumer purchase intention towards ethical fashion consumption | Cambim, Ana Sofia Martins | Dissertação de Mestrado | Acesso Restrito |
| 21-Dez-2023 | Using Search Engine Optimization to build brand awareness for an innovation at ORGANII | Frutuoso, Mariana Carvalho | Dissertação de Mestrado | Acesso Aberto |
