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DataTítuloAutor(es)TipoAcesso
27-Dez-2021Analyzing customer brand based equity in a lifestyle entrepreneurship contextAbascal Gamarra, GuillermoDissertação de MestradoAcesso Aberto
2-Nov-2022Burnout in hostels: How it shapes workers’ perceptions on human resources practicesSantos, Magda Maria EstevezDissertação de MestradoAcesso Restrito
16-Nov-2023Corporate social responsibility and sustainable development: An exploratory case study based on StarbucksYixian PanDissertação de MestradoAcesso Restrito
26-Out-2023Determinants of employee intention to stay. A generational multigroup analysisSilva, Inês Filipa Augusto Mascarenhas daDissertação de MestradoAcesso Restrito
30-Nov-2023Development of an integrated marketing communication plan for the film production company Studio 88 and their film "The Journey of the Elephant Soliman"Swidersky, Robin MarcDissertação de MestradoAcesso Aberto
25-Out-2022Digital nomad’s sustainable responsibility: Exploring the effects of business and personal dimensionsMourato, Inês BravoDissertação de MestradoAcesso Aberto
13-Out-2021Efeito mediador do planeamento nas capacidades de marketing: uma análise no contexto B2BFonseca, Joana Sofia daDissertação de MestradoAcesso Aberto
23-Dez-2022Exploring the incubator effect on knowledge management and innovation: An analysis in the tourism and hospitality industryCamal, Carolina do SadoDissertação de MestradoAcesso Restrito
3-Dez-2020Factors that impact the willingness to stay in organizationsCruz, Mariana Sofia das NevesDissertação de MestradoAcesso Aberto
5-Dez-2023A glimpse into the future: The influence of virtual reality and augmented reality on the fitness industryMartina, Jurrian JoshuaDissertação de MestradoAcesso Aberto
21-Dez-2022How visual merchandising influences generation Z purchasing behavior in a retail storeAires, Matilde VitorinoDissertação de MestradoAcesso Aberto
21-Fev-2024Implementação do turismo sustentável: Barreiras e políticasViana, José Maria Almeida Mendes RoqueteDissertação de MestradoAcesso Restrito
28-Set-2023Investigating the effects of mythological motifs used by brands on key consumer-based brand constructsSchütz, LouisDissertação de MestradoAcesso Aberto
6-Out-2022Perceived sustainability of European green capital: A tourist perspectiveConti, StefaniaDissertação de MestradoAcesso Restrito
14-Out-2022Shaping gastronomy experience: The case of food tourism in UkraineKovalenko, AlinaDissertação de MestradoAcesso Aberto
13-Out-2022Slow food tourism: The mediating role of destination image in tourism motivation, satisfaction and competitivenessReyes Pradas, LauraDissertação de MestradoAcesso Aberto
7-Dez-2022Sustainable entrepreneurship: Exploring the direct and indirect effect of innovativeness on performanceBroccia, SarahDissertação de MestradoAcesso Aberto
23-Nov-2023The effect of customer-based brand equity on willingness to pay premium: A comparison between low-cost and flag airlinesSantos, Carolina Martins dosDissertação de MestradoAcesso Restrito
21-Set-2023The power of digital: Exploring the role of influencers in brand creationVarandas, Cláudia Sofia RodriguesDissertação de MestradoAcesso Restrito
3-Dez-2020The role of strategic flexibility on the development of organizational capabilitiesGayo, Michelle Adriana HunguanaDissertação de MestradoAcesso Aberto