Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/31454
Autoria: Dutschke, J.
Dutschke, G.
Dias, Á.
Pereira, L. F.
Data: 2024
Título próprio: The importance of events, happiness and brand love for a place sustainability
Título da revista: International Journal of Business and Emerging Markets
Volume: 16
Número: 2
Paginação: 222 - 237
Referência bibliográfica: Dutschke, J., Dutschke, G., Dias, Á., & Pereira, L. F. (2024). The importance of events, happiness and brand love for a place sustainability. International Journal of Business and Emerging Markets, 16(2), 222-237. https://doi.org/10.1504/IJBEM.2024.10057790
ISSN: 1753-6219
DOI (Digital Object Identifier): 10.1504/IJBEM.2024.10057790
Palavras-chave: Local economy
Destination development
Sustainability
Destination competitiveness
Events
Brand love
Happy cities
Place branding
Resumo: This study aims to understand to what extent effective events contribute to the image of the city that receives them, promoting the love of the city-brand and positively influence the happiness of the inhabitants and non-inhabitants. A case study was lead in the city of Cascais, using two events, 'Estoril Open' and 'Festas do Mar - Cascais'. The surveys, based on validate models of event efficacy, brand love and happy cities, were applied in two distinct samples, one composed by the inhabitants of Cascais and the other by non-inhabitants. By testing hypothesis and through correlation analysis, was concluded that effective events contribute to the image of the host city, promoting the love of the city-brand and positively influencing the happiness of the inhabitants and not inhabitants.
Arbitragem científica: yes
Acesso: Acesso Embargado
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Ficheiros deste registo:
Ficheiro TamanhoFormato 
article_99539.pdf
  Restricted Access
431,05 kBAdobe PDFVer/Abrir Request a copy


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.